Thursday, December 29, 2011

Content Marketing Predictions for 2012: My First Exposure on Joe Pulizzi's Site

Top 15 Content Marketing Predictions for 2012 screenshot

What a great way to start the day! I ran through my Google Mail and received a Google Alert stating that there's an article featuring my name, "Celine Francisco." 

This article, by Joe Pulizzi, features the top 15 Content Marketing Predictions for 2012 -- and indeed, it's my pleasure to have been included on the list. :)

Content Marketing jobs will be at their peak due to the constant need and hunger for lead nurturing mechanisms.

(boxed in pink) My Prediction :)

Sunday, November 20, 2011

Top 5 Essentials of Internet Marketing

Upon learning more about internet marketing, what could be the first ones to consider as part of one's digital marketing plans/strategies? Here are the top five, plus another one (to compliment the first five).

1. Content Marketing
2. Inbound Marketing
3. Social Media Marketing
4. Email Marketing
5. Mobile Marketing
6. Integrated Marketing

These are basically the list from Bernie Borges' article "The 5 Pillars of Digital Marketing." Read more to learn about each pillar.

Monday, July 18, 2011

Week 3: Blog Branding in Business

          Entrepreneur aptly defines branding as “the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” The useful brand strategy provides an entrepreneur a considerable edge in a competitive market situation. The brand conveys to potential clients what to look forward to your products and services. It also distinguishes your commodity from what is being sold by other enterprises.

Understand Branding

            Your brand is what customers, friends and rivals know about your business. The belief of most people is that the theory of branding is all about logos and packaging. Actually, the aspects of branding – logos, websites, marketing, layouts and content are not all that matter. There are other vital factors such as promoting customer knowledge and interaction with your goods and services. You have to employ marketing tactics and strategies to promote constant interface with your client base.


            You have to be an expert in networking. You can only build and publicize your brand through establishing a massive set of connections. It pays to interact a lot and be present in prominent networking activities. It is not enough to give our business cards away. Be sincere and determine what you can do for other people. Develop long-term relationships and convince people that you are there to listen to them and extend a helping hand. It is not enough to be physically present in these events.

            Create a unique and positive impression. You cannot generate a constructive reputation overnight. According to ideamarketers, “every business has an image, regardless of whether it has tried to create one or not. It is made up of the way that it is perceived by its employees and its customers, and also by the general public. It is essential that the image reflects your commitment to quality, excellence and more importantly to how you deal with relationships.” Remember to be honest and straightforward in your dealings with the people in your network.

            Make sure to convey a deep-seated and unswerving brand message. Take the business card as an example. One advice from experienced businessmen is to produce a so-called personal brand card and come up with an impressive slogan that stands for your personal brand message. If possible, include your catchphrase and a link to your email signature.

Building your Brand Online

            It is necessary to build a strong brand. This has been said and written about over and over again. You need to invest in your brand online not only through financial resources but to build an “entity that will resonate with your customers and keep them coming back again and again even when there is no deal or promotion to entice them. Searchengineland stresses that “putting in place your brand online will certainly heighten responsiveness and strengthen your reputation. The more people are attracted to your brand, the bigger the chances that they will aggressively search for it and stay loyal to you. Never regret the fact that you have invested so much in your brand. Continue to do so!”

Sunday, July 10, 2011

Week 2: Your Branding Toolkit

There are various tools in creating an effective and powerful brand for your blog. Search Engine Optimization or SEO is an essential instrument in branding. According to K2SEO,branding is very important idea to hold simply because it sums up everything about your business that will leave an eternal impression on prospects. Once a prospect visits your site through search engine optimization and if you have done branding properly then probability of him coming back increases.”

RSS & Linked In

There are other widely-accepted techniques such as RSS feeds which means “subscribing to the feed of a website.” On the other hand, LinkedIn is the biggest social networking site that concentrates on the business aspect and a precious means for people who want to get jobs. It is also a way of increasing your network. It has been described as the “most clutter-free social network which is full of information and people who are eager to take part in active chat.”

Twitter describes Twitter as “social messaging.” It allows somebody to “follow people and have followers, and with the ability to have interaction with Twitter on your cell phone, Twitter has become the perfect social messaging tool. Whether you are out on the town and want to coordinate with a group of people as to what hotspot to hit next, or keeping people informed of developments at a company-sponsored event, Twitter is a great tool for quickly communicating a message to a group of people.”

Nowadays, Twitter, along with Facebook, have become vital devices in building a persuasive brand for your blog.


        Facebook is a world-renowned social networking website that is meant to link up with friends, relatives and business colleagues., Facebook was founded in 2004 by Harvard student Mark Zuckerberg. It spread in campuses like wildfire and expanded beyond Harvard into other Ivy League schools. With the phenomenon growing in popularity, Zuckerberg enlisted two other students, Duston Moskovitz and Chris Hughes, to assist him. Within months, it became a nationwide college networking website. At that time, it was only available to schools, universities, organizations, and companies within English-speaking countries. However, it has expanded to other communities globally to include almost everybody. Facebook users create a profile page that shows to all their friends any information about themselves. The choice to include a profile in a network means that everyone within that network can view the profile. 

Google Alerts

Google alerts enable you to obtain web content updates sent to your email inbox directly based on keywords. Google Alerts are interesting because of elasticity. Aside from videos, “you can set it up to surf the Internet in general, blogs, and Google Groups. There's also a comprehensive option that will do all of the above. To keep your inbox from overflowing, you can set up the frequency of alerts, too. There's a simple drop down to select once a day, once a week, and an as-it-happens option that will send you notifications the second Google finds it.”

Monday, June 27, 2011

3 Weeks to brand your blog: Will you join the journey?

free to use image

First impression lasts. Or so have I thought? Is it really necessary to spend ample time planning before we eventually blog to make sure our online presence really rocks? I haven’t thought much about it way back my early days in blogging, but I soon realized how important self branding really is (for my blog and for myself as a whole). How about you? Would you like to brand your blog, too? Whatever it is that you believe in, just try to open up your mind and consider spending a day or more in mapping out your blog plan.

Week 1: Motivate yourself to know thy self.

Oftentimes, it takes so much time before we finally determine what we want to do in life. True enough it does not just take one night and voila, we already have it going and we’ll end up where we perfectly fit. Just like Napoleon Hill who incurred so much lessons and finally found himself writing motivational books, for sure, we’ve got a place in this world full of buzz.

However, in cyberspace, to make your mark, just as search engines patrol your posts (just as spiders crawl) you’d also need to determine what you would like to post about. In doing this, spend your first day knowing yourself a bit further. Know what you really want to attain. Is it to spread the word about leadership just as John Maxwell did? Is it about the best cars ever just as Henry Ford did? It’s your call. Besides you are captain of your ship. Hence, you play your own cards here.

To start with, here are some energizing activities you can perform:

·         Create a dream board.  Envision your long-time dream coming true. Whatever it is, claim it in your heart that no one can take it away from you. Not being selfish, this is simply to create that lasting mark in your mind that you can really attain your aim.

·         Research. Creating your blog plan also entails knowing who to emulate. If there was already someone who left a mark in the field you are eying, try to learn about their strategies. From there, you’ll gather hints on how they have made it thus far. Likewise, it should leave you a thought that “if they made it, I can too!”

·         Chant your dream out. Autosuggestion, the mental process of affirming yourself the success you believe you’d acquire, is a very powerful technique to help you start your blog branding journey. Try saying or telling your mind what you want to accomplish and live by that idea each day. In turn, you’ll realize its power as you begin to make each day count – all to accomplish that heartfelt dream you claimed so deeply.

… Coming up next: Week 2: Your Branding Toolkit

** Note: Each step for the week does not correspond to actual timeframes. It is within the sole discretion of the reader as to how he/she would like to follow the recommendations. 

Sunday, June 26, 2011

3 Foolproof Ways to Keep Your Heart Fired up to Write about Web Content


As I look for an inspiration to write, most especially about web content, I try thinking about what readers would often ask about the web content writing niche. With my hands tired of clicking the mouse last night, ideas kept on buzzing through my ears (yet my hands have been unable to type just one key). Yet with my desire to keep the fire burning, I just stood still with my word (which is to produce content for my blog consistently). Thus, here are nine of my most recommended tips for the web content writer who wants to step a notch off the writer’s block.

1.   Fly (Just like Peter Pan).

Flying won’t hurt. Just try. Keep your mind healthy by thinking of happy thoughts. When was the last time you smiled? Can you remember? What can you consider as the happiest moment in your life? Did someone compliment you today? Most importantly, do you still have your definite purpose intact with you? That, I believe, is one thing to be happy about.

2.    List, list, list.

I guess this tip is best for those who are obsessed partly with organizing, but it works (at least for me and a friend initialed as J.A.). Try searching some books about creating checklists and you’ll see how this simple step of listing does work! As you see, it’s how the process of autosuggestion that’s taking over the mind during such system. Thus, whatever you envision of yourself through listing, you’ll most likely achieve (thanks to Sir Napoleon Hill’s works that I’ve learned about this).

3.   Invest on web content writing books.

Finally, to gear yourself towards writing web content further, it greatly helps if you also try to locate powerful reads to enhance your skills. Learn from those who have made it far in this niche. Did they practice that habit of polishing writing skills by reading more? Why not do this, too, my friend? You might just learn that most sought after technique to lure a thousand blog followers.

Wednesday, June 22, 2011

My Pisobid Experience: Can I Finally Win My Dream Ipad 2 for Less than Php 200.00?

There was a rush inside me as I tried bidding for the first time through’s online auction. There was this kind of excitement that flowed right through me – seeing how I tried to win that Canon DSLR camera. I also aimed to win the 250 bid pack but my eyes were set upon the camera. Alas, the bidding for the bid pack ended and I did not manage to win any.

Out of the experience, there was one thing I’ve learned… observe first and strategize from there! A lot of other hopefuls have also been eying on the prizes that timing would indeed have to play a very good part when bidding.

I’ve seen videos telling future bidders about the strategies and all. There may be that midnight madness going on for bidders. But amidst all these, could there be a single way to win such bid, and it could be the perseverance, right timing, and avoidance of greediness (as much as possible, try to avoid being hypnotized when staring at the screen). Yes, I’ve felt hypnotized by this craze and from there, have been trying to avoid (at all cost) never to press the ‘bid’ button when there are still lots of other hopefuls out there.

From here, I leave you with a hopeful note that perhaps you could be the next successful bidder to avail of today’s most prized bid: a Sony Bravia 32" LCD TV.

Good luck!


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